A Content OriginalS series
‘forward’
In New South Wales, Director Benny Gattegno captures the abstracted culinary world of soft-sculptural artist Chloe Smith. Also known by her pseudonym I Make Soft Food, Australian creative Chloe Smith – a multidisciplinary artist of Chinese and Papua New Guinean heritage – guides a journey into her craft and inspiration in Forward. Directed by Benny Gattegno with Sydney-based creative media company Content Originals, the film presents a new concept connecting with masters of their craft as they forge their way through a unique approach toward their medium.
Original content
“The abstraction inherent in Chloe's artistry found its counterpart in the video's narrative, mirroring her unorthodox approach”
- Benny Gattegno
Crafting soft-sculptural pieces exploring the mundane and the absurd, Smith builds a unique sense of storytelling around food – re-envisioned as tactile still lifes. Capturing the surreal world that situates her personal landscape and the illusionary realm that surrounds her soft foods, the humorous yet meticulously constructed forms enter a place where boundaries blur, at the center of familiar rituals of preparation and cooking.
Shooting against the lush New South Wales wilderness, Gattegno shapes a parallel world seen through Smith’s abstracted lens – where reality and the imagination intersect, carving an unconventional path into explorations of perception, creativity, and the transformative
power of art.
Thanks to all the team that helped pull this together.
Director: Benny Gattegno
Artist: Chloe Smith
DOP: Rob Norman
1st AD: Marcus Peters
Composer: Dustin Lau
Sound Designer: Jonny Higgins
VFX: Joel Goodman
Colourist: Greta Van Oyen
Visual Design: Lily Ha