The experience economy has been thriving since our return from the plague. Brands welcome people back into IRL activations to reunite that long-lost lust for social connection. As we all scurry back it's important we don't lose sight of a few important elements.

Tenets of a brand are the foundations upon which today's most successful businesses are built. Often, it's the brand's image that drives brand love and as a result, sales.

One way brands are looking to add the translucent lens to their business is by investing in supply chain data to accurately report and communicate their sustainability efforts.

Once I had picked up my phone 300 times in a week. And to no surprise, the first app I would open 90% of the time was Instagram.