You’re on mute.
It's fair to say that we have all been a little weary of the outlook of 2023. The perfect storm of global conflict, rising interest rates & a softening labour market make most of us hesitant about our next big purchase. In turbulent times, it's important to be thoughtful about how brands communicate with their customers. Now is not the time to go silent, but rather focus on building awareness and brand advocacy through effective communication. Something ‘CO’ will be advocating for this year is a theme around trust and transparency.
One way brands are looking to add the translucent lens to their business is by investing in supply chain data to accurately report and communicate their sustainability efforts. Having this level of understanding gives them the tool to confidently go to market to tell their story about how they are working towards making a positive impact in today's world. This is only one example and the story does not need to focus on sustainability, but rather focus the narrative on what businesses are doing to make a meaningful impact. We all know by now the importance of brands having a greater purpose than just selling a service or product. Brand values must be consistent with that of the consumer and communicating those values through engaging storytelling is powerful. It’s important brands prioritise purpose over profit and collaboration over competition.
Here are some examples of brands doing it right.
