Tenets of a brand.

Tenets of a brand are the foundations upon which today's most successful businesses are built. Often, it's the brand's image that drives brand love and as a result, sales. By looking at top global brands and their behaviours we have established the following tenets of a brand that apply across all businesses. 

Creation Story 

All creations come with a narrative attached. Find ways to humanise your business through your creation story. Because humans want to deal with humans, not institutions. 

Icons

Meaningful symbols, emojis. This is your surefire way to help people identify with your brand quickly. 

Sacred Words 

Ownable words & phrases unique to your brand. For example, MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”

Visual Language 

Different from icons, visual identity is a consistent, visual story from content to context. Visual language is what establishes brand cohesion ultimately strengthening its image. 

Leader 

This is the innovator and the face. The person pushing the business forward in a publicly approachable manner. Think Steve Jobs over Steve Wozniak or Nick De Noia over Steve Banerjee.

Purpose 

Core principles, beliefs, mission & purpose. This is the DNA of your brand and the most important element when trying to build loyalty & trust. 

When pulling inspiration for future campaigns it's important to not lose sight of the tenets that make up your brand. If you want more of our waffle then don't forget to subscribe and show some love.