knack studios x snowy mountains tourism
‘it’s an altitude thing’
The market loves choice and freedom AND wants to get rid of the shackles of convention. It wants to feel alive, exhilarated, and have a sense of discovery. The target market is looking for adventure, something new, and extracting the most out of this exciting new and unique adventure. With this idea, the team wanted to explore the effect holidaying in Australia’s high country has on people and asked, what is the Snowy effect?
online Commercial
EP – Rob Norman
Director – Nick Sullivan
Creative Producer – Ben Gattegno
Director of Photography – Rob Norman
2nd cam/Drone Operator – Dylan Clarke
Photographer – Tyson Millar
1ST AC – Luke Rodely
Editors – Nick Sullivan & Ben Gattegno
Original Score/mix & sound design – Jonny Higgins
Colourist – Marcus Friedlander
Gaffer – Tommy Keyes
Best Person Electric – Alex Wilson
Runner/Assist – Chris Painter
On-set Props – Jack Glasson